Effective Date: 22-04-2025

At DIRA Fashion, we take your privacy seriously and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or make purchases. By using our website, you consent to the terms mentioned in this policy. This Privacy Policy applies to this website, official social media pages, channels and all products offered by DIRA Fashion.

Information We Collect

We collect the following types of personal information:

  • Personal Information: This includes your name, email address, phone number, billing address, shipping address, and payment details (credit/debit card details).
  • Account Information: If you create an account, we collect your username and password.
  • Transaction Data: This includes your order history, payment transactions, and purchase details.
  • Usage Data: This may include IP addresses, browser types, and interaction with our website (through cookies or other tracking technologies).

How We Use Your Information

We use the information we collect for the following purposes:

  • Processing Orders: To fulfill your orders, process payments, and deliver the products.
  • Customer Communication: To send order confirmations, shipping updates, and promotional offers (you may opt out of promotional emails).
  • Improvement of Services: To enhance user experience, understand customer behavior, and improve the functionality of our website.
  • Customer Support: To respond to queries, resolve issues, and provide assistance.

Sharing Your Information

We respect your privacy and will not sell or rent your personal information. We may share your information only in the following situations:

  • Service Providers: We may share information with trusted third-party vendors that assist us with business functions, such as payment processing and product delivery.
  • Legal Compliance: We may disclose information if required by law or to protect our rights, property, or the safety of our customers, employees, or the public.

Security of Your Information

We implement reasonable security measures to safeguard your personal data from unauthorized access or disclosure. Your payment details are encrypted using industry-standard encryption protocols to ensure secure transactions.

Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience. These help us track your preferences, enhance the website experience, and analyze site traffic. You can manage cookie settings via your browser. By continuing to use the website, you consent to our use of cookies.

Data Retention and Your Rights

  • Access and Control: You have the right to access, modify, or delete the personal data we hold about you. You can manage your account and preferences directly on the website.
  • Opt-Out of Marketing Communications: You can unsubscribe from promotional emails at any time by clicking the “unsubscribe” link in any email.
  • Right to Erasure: If you wish to delete your account or personal data, you can contact us, and we will proceed with your request, subject to applicable laws.

Children’s Privacy

Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we discover we have collected information from a child under 13, we will take steps to delete such information immediately.

Data Transfer

As part of our operations, we may transfer your personal information to servers located outside of India. In such cases, we will ensure that adequate safeguards are in place to protect your data, in compliance with applicable Indian laws.

Your Consent

By using our website and submitting personal information, you consent to the collection, use, and storage of your information as described in this Privacy Policy.

Changes to This Privacy Policy

We may update our privacy policy from time to time to reflect changes in our practices or comply with legal requirements. When updates are made, the revised Privacy Policy will be posted on this page with an updated “Effective Date.” We encourage you to review the Privacy Policy periodically to stay informed about how we protect your personal data.

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:

DIRA Fashion
Email: support@dirafashion.com
Phone: +91-7012884514